Diwali 2026 falls on Sunday, 8 November, with Dhanteras on Friday 6 November and Bhai Dooj on Tuesday 10 November. The best Diwali offers for restaurants don't just cut prices. They sell things people already want that week: sweet boxes, family meals, party orders and gifts, and they bring guests back after the festival.
Here are 12 ideas, a simple day-by-day plan, and the mistakes to avoid.
01Offers that sell more (not just cheaper)
- Diwali family combo: a fixed meal for 4 or 6 at a round price. Easier to decide than a menu, and a bigger bill than separate orders.
- Sweet and snack boxes: mithai, dry fruit or namkeen boxes in two sizes, sold for gifting. Take pre-orders with an advance.
- Office and society party packs: 20–50 person snack platters for Diwali parties, with a minimum order and a booking date.
- Dhanteras pre-order: "Order your Diwali dinner by 6 Nov and get free dessert". Pre-orders help you plan staff and stock.
- Gift cards or wallet top-up: "Add ₹1,000, get ₹1,100 to spend". Customers gift them, and the money comes back as visits.
- Spend more, unlock more: "Add ₹200 more for a free gulab jamun" works better than a flat discount on every order.
02Offers that bring guests back after Diwali
- Double loyalty points on Diwali week orders, redeemable from 11 November.
- Bhai Dooj meal for two on 10 November, for siblings.
- "Come back" coupon: every Diwali order gets a coupon valid from 12 to 30 November, when sales usually dip.
- Direct-order bonus: a small extra (free drink, free delivery) for orders on your own website or WhatsApp, so you keep the margin instead of paying app commission.
- Table booking for Diwali night: limited slots with a set menu; ask for an advance to cut no-shows.
- Referral reward: "Bring a friend, both get ₹100 off your next visit".
03A day-by-day plan
| When | What to do |
|---|---|
| By 25 October | Fix the offers, print posters and table cards, update the menu |
| 26–31 October | Announce sweet boxes, party packs and pre-orders to your customer list |
| 1–5 November | Reminder: "Pre-order by 6 Nov"; push office party packs |
| 6 November (Dhanteras) | Last day for pre-orders; extra staff for pick-ups |
| 8 November (Diwali) | Send a greeting, not a sales message |
| 10 November (Bhai Dooj) | Meal-for-two offer |
| 12–30 November | "Come back" coupons and double points redemption |
04Mistakes that waste margin
- Flat 30% off everything: you lose margin on orders that would have come anyway.
- Offers only on Swiggy and Zomato: you pay commission on top of the discount. Put your best offer on your own channel.
- No pre-orders: without them you guess stock and staff for the busiest week of the year.
- Too many messages: two or three WhatsApp messages in the season is enough. Ask before you message people.
- Forgetting the week after: November after Diwali is slow; plan the "come back" offer now.
05Running Diwali offers with RestroGrow
In RestroGrow you can set up the whole plan from the dashboard: coupons with dates and limits, milestone offers ("add ₹200 more to unlock…") that show a progress bar in the cart, wallet top-up bonuses, loyalty points, ready-made posters with a coupon and QR code, and WhatsApp campaigns to your customer list. Orders from your own website carry no commission. See how to take orders on WhatsApp too.
FAQ
When is Diwali in 2026?
Diwali (Lakshmi Puja) is on Sunday, 8 November 2026. Dhanteras is on Friday, 6 November and Bhai Dooj on Tuesday, 10 November.
What is the best Diwali offer for a restaurant?
Family combos, sweet boxes and party packs usually work better than flat discounts, because they raise the bill value instead of cutting your margin.
Should I run Diwali offers on Zomato and Swiggy?
You can, but you pay commission on discounted orders. Keep the best offer for your own website or WhatsApp so the margin stays with you.
How early should I start Diwali promotions?
About two weeks before. Pre-orders for sweet boxes and party packs need time, and customers plan their festival shopping early.
Summary
Diwali 2026 is on 8 November. Sell what people want that week (combos, sweet boxes, party packs and gifts), take pre-orders by Dhanteras, keep your best offer on your own ordering channel, and plan a "come back" offer for the slow weeks after the festival.
On this page
- 1Offers that sell more (not just cheaper)
- 2Offers that bring guests back after Diwali
- 3A day-by-day plan
- 4Mistakes that waste margin
- 5Running Diwali offers with RestroGrow
- 6FAQ
- 7Summary
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